How to Help Ecommerce Visitors Recover With 404 Page Design

By the time users get to your error page, you’re already struggling about goodwill.



It doesn’t matter whether visitors get there via some old page they bookmarked, a referral from another site to a page that no longer exists, or some internal issue on your site. What matters is that now, your site’s user is upset. If you think dealing with a neutral visitor with the attention of a lit match is difficult, just imagine how much harder it is to deal with that same user now that he or she’s annoyed.



That’s the bad news.



The good news is that error pages have been around for a while now, and while we’re learning about new techniques to improve them all the time, there are some solid practices that every site should follow.



Know your “recovery” rate

See it on Scoop.it, via Graphics Web Design & Development News