There's an old Yorkshire saying: "If tha ever does owt for
nowt, do it for thi sen". For those who don't speak fluent Tyke, it
translates like this: "If you ever do something for nothing, do it for
yourself". These are words that all creatives should have tattooed on
their drawing arm.
Nothing you do as a designer is free. When you do free work
the person who pays for the work is you. You pay with your time, your
experience, the money you spent on training, the bills you pay to keep
your office running, your software subscriptions, your hardware... It
goes on and on. But, still, there are clients out there who will try to
get you to work for free.
the person who pays for the work is you. You pay with your time, your
experience, the money you spent on training, the bills you pay to keep
your office running, your software subscriptions, your hardware... It
goes on and on. But, still, there are clients out there who will try to
get you to work for free.
What they don't know is how easy they are to predict. They
follow patterns, these cheapskate clients. Because of that, you can find
ways to make any offer pay, whatever's on the table. Here, we outline 6
strategies for turning free work into paid work, because that's the
only work worth having...
follow patterns, these cheapskate clients. Because of that, you can find
ways to make any offer pay, whatever's on the table. Here, we outline 6
strategies for turning free work into paid work, because that's the
only work worth having...
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