There are many elements to take into account when creating a pricing page. From strategy to messaging and finally the design, each element has an active and important role in converting visitors into paying customers. Below I have divided the building of a pricing page into two main categories: The strategy and the design.
Each part of the pricing page structure is important for increasing conversion rate. Take a look at the pricing page examples below to see what other businesses are doing, the good, the bad and how to fix it.
Building a Pricing Page Strategy
When it comes to our purchasing habits many different elements influence our decision making process. From evaluating the decision to be made, gathering the right information, identifying the options, weighing the alternatives and finally making a decision, many psychological triggers kick in and effect our final decision. There are many elements to take into consideration before the actual design.
Jakarta Web Developer's insight:
Web Design & Development
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