If business owners wanted sales to be flat year over year, however, and if the exact same marketing and advertising you did last year will return the same results, marketing for an ecommerce business would be pretty easy. Just do what you’ve always done.
But if a company is trying to grow, how that company markets needs to change nearly every year. What follows is a checklist that includes some of the most important or impactful things an ecommerce marketer can try in 2015.
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