The human brain is hardwired to pay attention to moving objects. Because of this natural reflex to notice movement, adding animation to your website or app is a powerful way to draw users attention to important areas of your product and add interest to your interface.
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When done well, animations can add valuable interaction and feedback, as well as enhance the emotional experience, bring delight, and add personality to your interface. In fact, to animate means to bring to life.
Emotional design’s primary goal is to facilitate human-to-human communication. If we’re doing our job well, the computer recedes into the background, and personalities rise to the surface. Aarron Walter, Designing For Emotion
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In this post we’re going to walk through the basics of CSS animation. You can follow along and view the CSS code for the example animations in this post.
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